What Better Way to Captivate an Audience?
Utilizing video as a part of your digital marketing strategy can be of tremendous benefit. You can speak directly to visitors of your website, engage your audience on social media or run ads on websites and Apps. Often we'll compare it to TV, which allows you to easily reach large numbers of people in any location. The same is true when you use video online.
The big difference between online video and TV is the cost! TV ads are typically expensive to produce and run on network or cable channels. Videos produced for use online are different. They are more affordable to create and can be targeted better to make sure you reach the right people.
Does your company have a story to tell, or a need to reach more potential customers? Maybe your video needs to train employees or your customers. We've worked with many companies to create videos that put out their message? Together we can do the same for your company. See some of what we’ve done below.
Once we get the green light to produce your video, we’ll get the team together. What's are the details of the project and what will we need to do to prepare?
We start with a creative strategy. We need to understand what kind of video we need to produce and how it will be used. For that, we talk to you.
After our strategy session, it’s time to get to work. Our team will put together the story that needs to be told and the words that need to be said.
Here is where the fun begins - shooting on location. We’ve got to find the best spots, coach the people and get some action going.
The real magic is in the editing. We’ll take the raw footage, stock clips if needed and add the effects, music and voice.
You’ll get the first look. If anything needs to be changed, you’ll let us know. Once done, you’ll do a final review and sign an approval.
The video is finished, and it’s ready to view. We’ll provide a video file for you to use and, if requested, load it onto your website and YouTube.
Video can be used multiple ways. To tell a story, grab attention, or train. Whatever it's use it is important that it's done right. People today have short attention spans, especially online. Our job with each video we create is to make sure we keep people's attention on your message. Whatever it may be. To learn more about how we work, we encourage you to take a moment and read the case studies below.
