Women’s Health Specialists is an OB/GYN practice serving patients in and around Rutherford County. They were Middle Tennessee’s first obstetrics/gynecology practice with an all-female staff. Their slogan is “Women Caring for Women, Through All Stages of Life.”
When Women’s Health Specialists came to us, they had an outdated website that was not mobile responsive. On top of that, it didn’t really tell their unique story, and it wasn’t helping them get found online. They needed to enroll more patients, but referrals weren’t enough.
To make WHS more competitive online, our team developed a 3-step plan involving a website, SEO, and a pay per click campaign to start getting them the results they wanted.
For any business in the medical profession, a clean, bright website with accessible functions is key. Our team built a 6-page website for WHS, where new patients can easily learn about the staff, read patient testimonials, explore all the services offered and schedule appointments. At the same time, existing patients can download forms, pay bills, view lab results, and more. But the website still didn’t tell their story quite the way they wanted it to…
The video we produced for Women’s Health Specialists describes how their office was the first all-women OB/GYN practice in the area, and it features real staff members and patient testimonials. We placed it on the homepage to pique interest, educate viewers, and establish trust.
Now that they had a great website and an awesome video that told their story, we needed to get Women’s Health Specialists on the map! We developed a local search campaign that helped WHS rank higher on search engines in comparison to other OB/GYNs in the Murfreesboro area. When we first started, they weren’t even showing up in the search results. Now, they appear second organically.
Women’s Health Specialists came to us looking for more patients. While our SEO tactics were helping them rank higher organically, we put together a pay per click campaign to further spread their reach and start getting leads right away.
Women’s Health Specialists went from having an outdated website that was hard to find in search engines, to having a beautiful website with compelling video. They now show up second place in Google. In addition, their PPC ads and SEO tactics combined result in an average of 130 clicks and 38 new patient appointment requests per month.