PPC When Done Right is Really Effective
(Done Wrong, It’s Just Expensive)
There are two things we tell people about pay per click ads. The first is that PPC is the way to go when you want to target a large geographic area and specific keywords quickly. The second, unless you like wasting lots of money, is not to do them yourself. Training and experience matter. The six steps below will give you an idea of what one of our campaigns look like.
Step 1: Strategy
We’ll start by talking to you. What services do you want to sell? Who is your ideal customer? What geographic area do you want to cover? The better we understand your goals, the better the chance your campaign will be a success.
Step 2: Keyword Research
First, we answer the big question. What keywords do we target that will bring new customers? Anyone can slap some keywords into a campaign and get traffic to a website. It’s the ability to get the right traffic that matters.
Step 3: Campaign Setup
Next is the heavy lifting. It’s time to get the campaign itself ready to go. Create the ad groups, write the ads, work out the extensions, set the locations, budgets and bids. Do the work that will bring the campaign to life.
Step 4: Landing Page Design
PPC isn’t only about who to target and where; it’s also about well-designed landing pages. Once your ads are clicked on, the goal is to convert that visitor into a lead. Well-designed landing pages will increase your ads’ conversion rates.
Step 5: Launch
At this point we’ll do a final check to make sure nothing has been missed. All the campaign settings are right, the correct keywords have been chosen, ads have been written, and landing pages are live. Then it’s time to flip the switch.
Step 6: Monitor & Modify
We’ll make ongoing modifications to your campaign to ensure your ads are being served efficiently. And we’ll monitor and provide reports on how your ads are performing once they are launched. The goal is to generate quality leads.