The Challenge
When United Truck Driving School first approached us, they were spending $5,000 per month on digital marketing and were averaging 40 leads per month using just pay per click advertising. Titan Web Marketing Solutions successfully distributed that monthly cost between organic search marketing, pay per click advertising, and Facebook marketing that now generates 6x the leads.
The Solution
We wanted to make the most of both organic and paid lead opportunities for United Truck Driving School. In addition to improving their PPC campaign, we redesigned their website, optimized it for search engines, and got them on Facebook for the first time.
Website
The existing website was outdated and contained a multitude of broken functionalities, including a contact form that went to a Google Spreadsheet. We completely redesigned the website to be easy to navigate, mobile friendly, and encouraging for visitors to submit contact forms.
New Website
Social Media
When United first approached us, they had no presence on Facebook. We researched competing companies and saw that significant results could be achieved. We set up their Facebook business page, began a like campaign to grow their audience, regularly posted content to engage the audience, and created advertisements to gain more students.
SEO
Before United began working with us, their website couldn’t be found online aside from pay per click ads.”
Pay Per Click Advertising
Although United was spending a significant amount of money using pay per click advertising on Google before working with us, the amount of leads they were receiving was extremely low. In order to maximize the budget and the amount of leads, we improved keyword targeting, revised ad copy, developed high-converting landing pages, and created remarketing ads to target previous website visitors.
The Success
As a result of our professional relationship, United Truck Driving School is now receiving an average of 231 leads per month without increasing their advertising budget. Using a combination of search marketing, pay per click ads, and Facebook marketing, United receives a steady influx of new students and increase in business.